Product Manager higher order combat training - practical exercise of thinking small class product quality courses training time under the Internet era: March 28, 2015 -29 days Beijing Saturday and Sunday all day training locations: in Changping District, Beijing East Road Lishuiqiao 398 East Gate 3 layers participating persons: 40 small class Courses Training costs: 3600 yuan / person / two days, 4980 yuan / 2/2 days PDU accumulation: the US Project Management Institute (PMI) authorization certificate issued 14 hours PDU certificates : get the aura of international public course certificate program introduced December 29, 2014, Lei Jun, founder of millet technology in the micro-Bo said, millet in the week prior to the completion of the latest round of financing, valuation of $ 45 billion, 1.1 billion of the total amount of financing USD. The rapid development of millet is known in the industry myth, Lei Jun has repeatedly publicly attributed to the success of millet thinking to do with the Internet product. Internet products thinking is affecting various industries, such as the sudden emergence of the current: Internet nuts "three squirrels" Internet florist RoseOnly, Internet banking, Internet education ...... what is the product of thinking? What is Internet products thinking? How to use Internet products thought to reflect products, improving products, product development? This course is to discuss with you thinking of Internet products and applications. This course combines the industry's case a lot of pros and cons to help you analyze Internet products thought to control the user experience to accurately locate product demand, competitive analysis Essentials delve into "super bill copy" mode Internet product research and development, creating practical workshops for A cross-border Internet products, to a practice drill from scratch. Enhance learning gains realm:? How Thinking Like LEI same product? ? Professionalism: my product how to seize the user experience? ? Holy grail: Competitive Analysis, micro innovations to make your product to beat the pack, ahead of the competition practical exercise:? Team training, combat PK, provides the industry's best practices and methodologies, tools, templates, the ability to learn the object you want? enhance product manager? need to have Internet products thinking "general product manager", technology, design, marketing and other operations personnel? traditional industries, the generalized "doing product", expect to find inspiration from the personnel practices of Internet products? hope Cross community learning, broaden their horizons of business-related management personnel teach teacher Zhang Wang - Aura international IT qualifications [Introduction] Senior Consultant Senior Project Manager, Project Management Institute certified PMP, Information Systems Project Management Division. More than ten years IT product development, management experience, areas covered are finance, communications, the Internet. Has extensive experience in training delivery, has been involved in many well-known IT Corporate Training course, also as a speaker at the "China Software Technology Conference", "Global Summit Software Case Study", MPD Assembly. And was the corporate university, "Teacher Education Award", "Best Lecturer Award." Teaching style] [quote a lot of lectures focusing on the positive and negative cases industry thought-provoking; by way of group discussions, interactive questions to guide students to explore a solution to experience the fun of exploring. The ability to focus on the students' practical application, using the form Workshop provides students with tools methods and industry best practices, the real into the classroom, you can direct reference to the actual work. Course structure and outline the subject matter (the first day) Theme I: Introduction to the topic an Internet product thinking: Internet Product Introduction 1. Import thinking - thinking engineers thinking vs 2. Video Products - Product Manager and Product thinking 3. Case: millet Internet thinking, Volkswagen car suspension, online education 4. Case: donate sound - using the Internet to do public 5. Thinking group discussion: Internet thinking keywords, analyze the nature, the elements (the first day) Theme II: User thinking Internet products Thinking Essentials Theme II: User Experience 1. Introduction 2. From the toilet, said the user experience user experience Quickstart - concept, content, case 3. User Experience reason of concern 4. User Experience influence the success or failure of the product of three topics: User Experience Elements 1. Group exercise: from interior design to understand the elements of the user experience 2. Case: User Experience Panorama - Elements of User Experience user experience elements 3. Detailed 1) strategic level (user needs & product goals) who is buying the product decision-makers? Case: 360 wristbands, backgammon learning machine - how to understand the core users of the product? Demand Interviews points: how to distinguish pseudo-demand? How to explore human needs? Levels of demand, scene analysis, from the perspective of the user demand internet business rules Case: Millet's "Triathlon", Sogou's "three-stage rocket" strategy 2) the range of floor gymnastics: Product Feature List - How to set up Priority given function? How to do subtraction product? Case: Change Course QQ mailbox 3) structural layer to optimize the interaction design of the product? How to make the product is changed from the simple complicated? Case: Purchase History electricity supplier website how to effectively organize product information and content? Elements of the user experience landing, user experience elements and product flow (the next day) Theme: Internet product development modes: copy over notes four topics: Introduction to the ultra-note copy Road Products 1. copy: By analyzing competing products, imitation learning industry benchmark products, standing on the shoulders of giants, so that the products have a starting point, rather than behind closed doors, re-inventing the wheel. Chao: through micro-innovation, continuous improvement and optimize the product of experience, the product ahead of the competition and achieve differentiation. Note: In the "copy" on the basis of "super" (micro-innovation, differentiation), to get the "notes." Case: Tencent's "super copy notes," Product Model 2. "copy" 1) Why copy? Copied whom? How copy? 2) competitive products business model analysis, product evaluation project 3 points) for functional analysis of competing products do 4) to explore the needs of 5) Case: Case 3. Competitive Analysis Report "super" 1) through micro-innovation make the difference, beyond rival products 2) Micro Innovation Toolbox: methods and tools, case 3) micro-innovation practical exercise (the next day) Theme two: the transformation of traditional enterprise Internet Essentials five topics: traditional companies and Internet companies a difference. the difference between traditional business and Internet business Internet products and industry differences 2. Applications 3. 5. Changes in the business logic of the thematic differences between Internet users and enterprise / government users 4. Six consumer behavior: the traditional Internet business transformation Internet Essentials 1. Traditional enterprise product transition points: business model design, the ultimate user experience, micro-innovation organizations: flat, internal business, encourage users to participate in the traditional enterprise transformation of the Internet 2. What are the pitfalls? 3. The product's business model analysis and design thinking 4. Lean Startup Stories: Didi taxi business model analysis of case: music, as the case with the traditional home appliance industry: products, organization, motivation case millet: the transformation of the traditional education company (the next day ) Theme III: Seven practical workshop topics: combat training throughout the entire process of experiential practice cases: for a cross-border Internet products, a practice drill to scratch: from product innovation, business model, demand, the feature list to prototyping, and grouping PK, comments. In each product segment, combined with the practice of products, tools and methods of practice and landing, so that students truly master the tools and methods of competing products and user experience analysis and applied to actual product development. Some students feedback? Course content and teaching practices are like. ? - China Mobile products trainee instructor experience is very rich; group discussions led learning more able to learn from the atmosphere; the way micro-channel notification is very good, but also a follow-up discussion and liaison. -? Baidu students harvest is still quite large, although I am not entirely responsible for the product, but there are some methods to analyze problems and thought patterns can try to make some changes, we can immediately apply to the work, thank Zhang training . Like this one. -? Sohu teach students effective product-related knowledge, practical, and can be effectively applied to the work. -? Fujitsu student course content is great, Zhang course is easy, interactive setting very reasonable thinking, also prepared refreshments, set prizes, everyone learned a lot. -? Ruijie students analyze not just competing products, but also a full range of thinking on the product. -? Innovative Ka and students are inspired me, so I brought my project went. -? Xindong network participants are useful in content and form, can learn a lot of useful knowledge. The form is also good teaching, exercise more novel way. -? Wing ecommerce student curriculum courses in the form of fresh and innovative case --IGG strong sense of participation methods to guide the participants and products practice, Zhang spent more product case and let the students do it yourself, in conjunction with their work? a method familiar products and process analysis, understanding and experience analysis. -? NetDragon student curriculum design is very systematic, comprehensive, theory and case interspersed vivid. - New World students